Dardo Studios
Dardo Studios
Company
Company
Dardo Studios
Year
Year
2024
Role
Role
Principal Designer — Branding, Web, Motion & Marketing assets
As their first anniversary approached, they saw the need for a brand that matched the quality and ambition of their work. The goal was to create a bold, cohesive visual system for their website launch—one that preserved the name Dardo (Dart) and amplified its values: precision, speed, and impact.
Dardo Studios
Company
Dardo Studios
Year
2024
Role
Principal Designer — Branding, Web, Motion & Marketing assets
As their first anniversary approached, they saw the need for a brand that matched the quality and ambition of their work. The goal was to create a bold, cohesive visual system for their website launch—one that preserved the name Dardo (Dart) and amplified its values: precision, speed, and impact.
Brand Identity
Dardo's logo
Dardo's symbol
The Logo.
The new logo brings the concept to life. The horizontal cuts in the letters represent a dart (Dardo) hitting its target, while the italic slant gives a sense of speed and direction—like the motion left behind after a quick strike. The wider spacing adds to that feeling of movement, creating a rhythm that reflects how the studio works: fast, precise, and focused.
The Symbol.
To build a more flexible visual system, I also designed a custom symbol. It’s based on a square to give it weight and balance, and its internal lines subtly represent Dardo’s three main areas: Art Creation, Recruiting, and Consulting. The symbol is strong enough to be used on its own and was created with animation in mind, so it can adapt and evolve depending on the context. It works as both a brand element and a storytelling device, always keeping the brand’s bold personality.
Typography.
For Dardo’s brand, I chose Bebas Neue Pro for titles and Roboto for body text. This combo creates a clear hierarchy and strong contrast. Bebas brings strength and impact to headlines, matching the bold and expressive visuals in the brand. Roboto is clean and easy to read, making it perfect for longer texts and digital use.
Colors.
The main colors are black and white, picked for their timeless look, accessibility, and ability to let the artwork take the spotlight. To add energy, I introduced a bright acid accent color that highlights important messages or details. This sharp contrast reflects Dardo’s values—precision, speed, and impact—and helps guide the viewer’s attention in a clear and intentional way.
Developed a full brand experience across web, print, social media, and events—blending digital and physical touchpoints seamlessly.
Brand Expression
Linkedin post
Job offer banner
Instagram post cover
20%
Instagram Engagement
Industry Average (1.16%)
3.5%
Google Search CTR
Industry Average (~2%)
Motion.
Motion played a key role in bringing the Dardo brand to life. I developed the motion language by animating the logo, symbol, and graphic elements—adding rhythm, personality, and depth to the identity. This system made the brand feel dynamic and contemporary.
I also created the main brand reel to showcase Dardo’s visual universe, and produced motion pieces for internal projects like Edgar and the Bloomhell VFX reel. Each animation explored new storytelling angles while staying true to Dardo’s expressive tone and adapting to each project’s unique character.
From logo animations to experimental reels, motion design adds energy, emotion, and storytelling to the Dardo universe.
Brand Identity
Dardo's logo
Dardo's symbol
The Logo.
The new logo brings the concept to life. The horizontal cuts in the letters represent a dart (Dardo) hitting its target, while the italic slant gives a sense of speed and direction—like the motion left behind after a quick strike. The wider spacing adds to that feeling of movement, creating a rhythm that reflects how the studio works: fast, precise, and focused.
The Symbol.
To build a more flexible visual system, I also designed a custom symbol. It’s based on a square to give it weight and balance, and its internal lines subtly represent Dardo’s three main areas: Art Creation, Recruiting, and Consulting. The symbol is strong enough to be used on its own and was created with animation in mind, so it can adapt and evolve depending on the context. It works as both a brand element and a storytelling device, always keeping the brand’s bold personality.
Typography.
For Dardo’s brand, I chose Bebas Neue Pro for titles and Roboto for body text. This combo creates a clear hierarchy and strong contrast. Bebas brings strength and impact to headlines, matching the bold and expressive visuals in the brand. Roboto is clean and easy to read, making it perfect for longer texts and digital use.
Colors.
The main colors are black and white, picked for their timeless look, accessibility, and ability to let the artwork take the spotlight. To add energy, I introduced a bright acid accent color that highlights important messages or details. This sharp contrast reflects Dardo’s values—precision, speed, and impact—and helps guide the viewer’s attention in a clear and intentional way.
Developed a full brand experience across web, print, social media, and events—blending digital and physical touchpoints seamlessly.
Brand Expression
Linkedin post
Job offer banner
Instagram post cover
20%
Instagram Engagement
Industry Average (1.16%)
3.5%
Google Search CTR
Industry Average (~2%)
Motion.
Motion played a key role in bringing the Dardo brand to life. I developed the motion language by animating the logo, symbol, and graphic elements—adding rhythm, personality, and depth to the identity. This system made the brand feel dynamic and contemporary.
I also created the main brand reel to showcase Dardo’s visual universe, and produced motion pieces for internal projects like Edgar and the Bloomhell VFX reel. Each animation explored new storytelling angles while staying true to Dardo’s expressive tone and adapting to each project’s unique character.
From logo animations to experimental reels, motion design adds energy, emotion, and storytelling to the Dardo universe.
ÁLVARO FERNÁNDEZ
2025
ÁLVARO FERNÁNDEZ
2025
ÁLVARO
ÁLVARO FERNÁNDEZ
2025