New Game Advisory delivers tech-enabled, fullstack finance and accounting solutions for startups and modern companies, from launch to growth.
When they approached us, they were just getting started — with a temporary brand and no website. We were hired to create both. I led the brand identity and UX/UI design for the site, while Ander handled development.
The first step was define the key brand pillars — which finally included the client understanding, excellent service, gaming focus, responsiveness, and institutional knowledge. This was so useful to guide the creative direction.
Client needs — Adaptability through the combination of Pixel World and Real World.
Excellence service — Elegant and clean colors
Gaming — Super Nintendo color inspiration
Responsiveness — The D-pad that also suggests partnership.
Institutional knowledge — Verticality reinforces authority and expertise.
The use of the accent purple was a personal request, inspired by the Super Nintendo from their childhood.
We started with a landing page to give the client something presentable ahead of a major event in the meantime we were working in the corporate website
